Jinfenghe Continues Charity: Spreading Love to Rural Areas Ahead of 23rd Anniversary

Jinfenghe Enterprise, a company that believes in "Eating Taiwan's Good Rice, Helping Taiwan's Farmers," recently celebrated its 23rd anniversary. On August 6th, Executive Vice President Lin Chiung-yao led a team to visit Changan Elementary School in Jhutan Township, Changhua County. They took part in a special event called the "Future Dream Lab," which invites companies to come to schools and help students imagine their futures through fun, skill-based games. This activity is also recorded on video to help students in other rural areas of Taiwan.

During the visit, Ms. Lin, who was invited to be a "Dream Mentor," brought many supplies to care for the students and taught them about the importance of food safety and how great Taiwan's rice is. Most importantly, she wanted to inspire the children to be kind and thoughtful.

Changan Elementary School is surrounded by rice fields, and there are even bats living in the palm trees on campus! Because of this, the school created a special program called "Bat Rice Changan," where students learn about their school environment, local farming, and even participate in international video calls. The school also has many clubs, like martial arts, ocarina, calligraphy, writing, and art, to help students develop their talents.

As part of the "Future Dream Lab" project, the Jinfenghe team designed fun lessons for the kids to learn about Taiwan's rice, including how to spot and prevent rice bugs. Principal Lin Chia-hui said that because rural schools often have fewer resources, this visit helped the students see and learn new things. Many parents also said their children learned a lot from the experience. At the end of the day, Ms. Lin encouraged the students to "become people who help others and make the world a better place." She hopes this visit will continue to spread kindness.

For nearly 23 years, Jinfenghe has been dedicated to helping others. The company carefully selects high-quality rice for everyone to enjoy and has supported many good causes, like helping victims of natural disasters, donating school buses to rural schools, sponsoring graduation trips, organizing children's literature awards, and recently donating millions to help with earthquake relief in Hualien. These actions show how Jinfenghe not only runs a successful business but also cares deeply about giving back to the community.

Ms. Lin said that under the leadership of Chairman Su Yu-chi, Jinfenghe has been working hard to help farmers grow and sell the best rice in Taiwan. They have connected with farming areas across Taiwan, like Yilan's Wujie Township and Pingtung's Xinfeng Rice Mill, to select the best rice. With their safety systems, the company ensures that the quality rice reaches people’s homes safely, avoiding food safety problems. The "Contract Rice" program helps both consumers and farmers succeed together.

Source: Commercial Times (工商時報)